darknovel Chapter 135: Fighting For The Title Of The Winner, The Title Of The Spring Festival Gala
Chapter 135: Fighting For The Title Of The Winner, The Title Of The Spring Festival Gala
On the day JD.com went online.
Li Xun and Brother Dong took a private plane to Kyoto.
I moved into Wangfujing Restaurant, which is closest to CCTV.
While admiring the passing student girls, Brother Dong asked Li Xun:
"Boss, is CCTV's bid king really that effective? It is said that last year's Backgammon spent 159 million to win the bid king in 1999!"
This is 159 million soft sister coins in 1999. How much money does BBK have to make such a big deal?
Such a high price is not a precedent for Bubugao.
Since CCTV launched the concept of Biaowang, the price of Biaowang has never been lower over the years.
In 1997, Qinchi Wine spent 320 million yuan to win the title.
Longguo’s advertising expenses exceeded 300 million yuan for the first time.
Qinchi Liquor, which has won the top spot for the second time, has been questioned by some media. A county liquor store can actually achieve annual sales of 1.5 billion yuan.
Then there was a series of undercover visits, and the industrial chains such as OEM and blending were exposed, and Qinchi Liquor quickly went bankrupt and declined.
In 1998, VCD Aido won the bidding for 210 million. After only half a year of glory, it fell into a debt crisis. Finally, the founder was imprisoned in 2000.
After the painful experience of Biaowang in the past few years, all manufacturers feel that Biaowang is a curse. It will either go bankrupt or go to jail. Who can bear it?
As a result, domestic major manufacturers have shown little interest in the title of "Bidding King". In 1999, Bubugao, the "Bidding King", only spent 159 million to win 15 seconds of CCTV prime time advertising time.
In the original history, Bu Gao continued to win the 2000 standard increase for only 17:26 million yuan.
"Brother Dong, don't think that the advertising fee of more than 100 million is expensive. Do you think that as soon as 7:30, every household will broadcast Lianwen Lianbo. Although the advertisement time is only 5 seconds, it is enough for the whole Dragon Kingdom to know you, Brother Dong. An online retailer that endorses its own brand.”
Listening to this, Brother Dong also feels that it makes sense. There are not many ways of entertainment for the public nowadays, and the terrifying ratings of Xinwen Network are almost the same as those during the Chinese New Year in later generations.
As long as you show your face in a CCTV advertisement, you will become a household name.
At the beginning, Brother Dong was still struggling with who to find as a spokesperson, and even suggested that he could spend a lot of money to hire Li Zhenxian to be the spokesperson.
This proposal was rejected by Li Xun.
For a 15-second commercial, the simpler the better, Brother Dong, just say a line to the camera.
Brother Dong hesitated for a while, but finally accepted the proposal.
He said loudly and forcefully to the camera: "I speak for myself. I shop online on JD.com and get free delivery and authenticity!"
There was also a small text on the background: Keep it true for everyone, every fake one will be punished ten!
At that time, the words "one false penalty and ten penalties" were quite credible, so Ji Xun was quite satisfied with the 15-second advertisement.
After filming the commercial, Brother Dong came back to his senses and asked with a smile:
"Boss, are you so confident that you can win this year's bid?"
Li Xun waved his hand and responded to Brother Dong:
"How can I have any confidence? At worst, we can just fill in 40 million, and then we will give 40 million first. Anyway, the ads have been broadcast, and then we will simply refuse to pay.
"I don't believe that CCTV dares to make a big deal out of it and default on its debt. This news is so unpleasant.
Brother Dong raised his thumb and really took what he said seriously: "Boss, this is a great idea. CCTV doesn't want to ruin Biaowang's brand, so it has no choice but to compromise with us, break its teeth and swallow it in its stomach."
What a wonderful thing, if you do this, don’t think about any cooperation with CCTV in the future.
Li Xun was just joking.
He remembered that in 2000, BBK's bid was slightly lower than last year, and it only cost 126 million yuan.
And their quotation only needs to be slightly higher than BBK.
As the two talked, the driver took them to the bidding hall of CCTV.
They entered late, and the hall was already crowded with bosses of major industrial companies.
Most people were not here for Biao Wang, but gathered together in twos and threes to exchange business cards.
In order to avoid being maliciously raised the price, Li Xun kept a very low profile this time, wearing a bloated suit and helping Brother Dong hold his briefcase.
Brother Dong was dressed like a nouveau riche in later generations, wearing a mink coat and a big gold chain on his chest. He held Lukia in his left hand and Motorola in his right hand...
Dressed like this, these big industrial bosses feel a bit out of place.
But a few small businessmen still squeezed forward and handed over their business cards.
A middle-aged man with gold teeth introduced himself skillfully: "This boss is a bit unfamiliar. My name is Wang Defa. I sell motorcycles. I don't know what kind of business the boss does.ll."
Brother Dong narrowed his eyes and handed over the business card he had just printed:
"Hello, Boss Wang, everyone calls me Brother Dong. I work on the Internet, which is Jingdong Mall where you can shop online.
The other party was stunned for a moment. He had never heard of Jingdong Mall, the Internet...
Can you make money on the Internet?
He suddenly lost interest and wanted to find some trouble and leave.
But he was caught by the experienced Dong Ge, who gave him popular Internet knowledge and his own online retail concept.
Don't tell me, Dong Ge's ability to deceive people is no worse than Lao Ma. With just a few words, Wang Defa was confused and became interested in Jingdong Mall.
In just a few minutes, the two of them began to call themselves brothers in front of Li Xun, and they just had to set up a stage to form a sworn brotherhood in Taoyuan.
"Okay, Brother Dong's website is awesome. What I, Lao Wang, worry about the most is finding the right dealer. They take the goods but don't pay too much. If Brother Dong really plans to build a self-operated store, If you are willing to pay for the goods first, brother, I will definitely support you!"
His words immediately attracted several small bosses sitting next to him.
These few people had just listened to most of the conversation between the two of them, and were also very interested in Dong Ge's JD.com online retail business.
They all took out their business cards and recognized Brother Dong.
The following time became Dong Ge's personal performance show.
More and more people were gathering around him, including those selling alcohol, toys, and personal toiletries. They surrounded Dong Ge on three floors inside and three floors outside.
Li Xun, who was dressed as a secretary, was squeezed out of the crowd.
Li Xun couldn't help but admire Brother Dong.
At this moment, Li Xun heard Zhou Zhou’s sarcastic laughter:
"Even the Americans don't understand the Internet. How can a local boss want to do online retail?"
Li Xun turned around and saw that it was Ni Yongping, the boss of BBK.
This is a marketing master and the originator of selling anxiety.
While selling the Backgammon learning machine, the other side sells the Xiaobawang "learning machine".
In the end, he became an American emperor with a fortune of hundreds of billions.
I, Li Xun, have won your bid!
When the bidding was about to end, the bosses who were interested in the winning bidder began to test each other.
Because the bidding is a secret bidding method, the bosses are afraid of underwriting the bidding and missing out on the best bidder.
Brother Dong was also asked by Wang De:
"Brother Dong, are you here also for the title of king this time?"
Brother Dong laughed and said:
"JD.com is a start-up, not as good as the big industrial bosses. Today I'm just here to join in the fun and get to know more friends."
Hearing this, no one said anything sarcastic, because some of the people present came with this idea in mind.
At this time, Li Xun walked behind Brother Dong and whispered:
"Just fill in 150 million."
Brother Dong smiled and nodded silently.
Taking the hidden mark filled in by Brother Dong, Li Xun put it into the box in front of the stage.
The CCTV host picked up the microphone and said politely:
"Bosses from all walks of life, thank you for coming to our advertising bidding meeting. Now I will vote for you."
She took out the secret signs one by one from the box and shouted:
"BBK Group, 126 million yuan."
Everyone in the audience couldn't help but exclaimed. From the looks of it, Boss Ni is bound to win the title of Biao Wang again. He will spend hundreds of millions as soon as he makes a move.
"Big Fish Motorcycle, 80 million yuan." Wang Defa bowed his hands to the crowd.
Everyone couldn't help but look at Wang Defa a few more times, seeing how profitable the motorcycle industry was.
Just when everyone thought that this year's winner was the winner again, the host sang in surprise:
"Jingdong Mall, 150 million yuan!"
The entire auditorium was stunned as a dark horse unexpectedly appeared.
This dark horse is still the local boss Dong Ge.
Brother Dong simply stopped pretending, took off his mink fur, threw off the fake gold chain, and bowed his hands to all the bosses in the audience:
"Bosses, here we go!"
Ni Yongping suddenly realized that Dong Ge's appearance as a local boss was all disguised, and he was here today just to steal his title.
Only then did he begin to face up to Brother Dong, his Internet opponent.
"Brother Dong, you are so courageous. I, Lao Ni, did not lose unfairly today!"
The two put on a show of laughing away their grudges in front of all the bosses. Ni Yongping came to his senses and asked his secretary to hand over his business card. The two parties agreed to have a good chat about cooperation in the future.
The host finally announced the winner of this year's bid: "Congratulations to JD.com for winning this year's bid.
Reporters swarmed up and took pictures of Brother Dong.
Probably because they were afraid that the dark horse would break the contract midway or be unable to get the money, the staff took the two people directly to the backstage.
The two parties signed an advertising contract worth up to 150 million as if they were rushing to the market.
After signing the contract, Brother Dong showed a look of pain on his face. Before the website was launched, more than 11,000 US dollars were burned, and he didn't know how much it would cost next.
Li Xun, on the other hand, looks calm. 95% of JD.com's shares are in his hands. More than 100 million is just a drop in the bucket for him. Whether it is logistics or JD.com, it will bring him considerable income in the future.
Even if it has been losing money, there is no problem. Going public can immediately realize tens of billions of funds.
Just relying on tailwinds and the listing of the four major express delivery companies, Li Xun's net worth can double.
Not to mention JD.com, which is about to replace Taobei.
When he got backstage, Li Xun stopped pretending and said directly to the director of CCTV:
"The 200 million yuan will be gradually received tomorrow, and we request that tonight's news broadcast be replaced with advertisements from JD.com!
The other party was surprised by Li Xun's loud tone. You said you can go online immediately?
But for the sake of money, he made a compromise and asked the other party to pay the full price and also gave him an additional 50 million in advertising fees.
Someone recognized Li Xun, and the director was stunned. This was the foreign businessman named above to take care of, and he immediately assured:
"Mr. Li Xun, please rest assured that we will replace BBK's advertisements tonight. For the extra advertising fee you paid, we will also leave you a few more spots in the TV series.
This was what Li Xun wanted, and he was very satisfied with the deal.
I also asked about the sponsorship fee for the Spring Festival Gala.
This is Li Xun’s real purpose.
The ratings of the Spring Festival Gala in 2000 broke the record and reached 94.3%!
In other words, almost everyone who has a TV at home has watched the Spring Festival Gala that year, some watched the premiere and some watched the rerun.
And the current advertising price for the Spring Festival Gala is not very high.
By 2002, advertising revenue from the Spring Festival Gala had reached 200 million yuan.
Li Xun is wondering whether to pack up all the advertising spaces for the Spring Festival Gala in advance. He not only wants the naming rights (which would be great for money), but also wants 30 seconds of advertising during the prime time of the Spring Festival Gala.
Even the few dozen seconds before the Spring Festival Gala starts are not reserved for others.
The station director couldn't help but be frightened by the appetite of the big chaebol Li. He could only smile bitterly:
"Mr. Li, the advertising bidding for the Spring Festival Gala has not started yet. How about you come back and bid again in a month?"
"That's fine, I'll be sure to leave some seats for me in the Spring Festival Gala audience."
Li Xun's domineering tone did not allow the other party to refuse.
The other party could only nod his head.
Brother Dong was having a lively chat with a group of new friends.
Li Xun calculated the time, and Ali's Taobei mall will be online at Dewpoint tomorrow.
This is the first day of New Year's Day in 2000.
It was also the first collision between the two sides.
Calculating the time correctly, Li Xun must be online a few hours faster than Lao Ma.
When Lao Ma was suffering, Jingdong Mall quietly went online.
At 8 o'clock in the evening, people discovered that the advertisement before the start of the news broadcast had been replaced by "Jingdong Online Shopping"!
Dong Ge’s honest and honest appearance appeared in front of the public.
Everyone is still wondering which celebrity this is.
I only heard Brother Dong saying sonorously and forcefully:
"I speak for myself, and when shopping online, I go to JD.com..."
It's interesting to speak for yourself.
But what is online shopping.
People are curious about unknown things.
A thoughtful person remembers the URL on the advertisement, enters it and presses Enter.
Suddenly, a shopping website with exquisite pages came into view.
The dazzling array of products above immediately attracted all users.
Only then did Lao Ma hear the bad news from his subordinates. Not only did JD.com jump ahead of them, it also became CCTV's top bidder!
Li Xun's real killer move is yet to come. .