darknovel Chapter 417
Chapter 417
Chapter 417
“Tianyun Air1 is in stock, right?”
An Ran seems to be more concerned about this, but then again, the first generation of products has been sold for two years now. Perhaps it is not as hot as the first one, which is the early stage of the release market. The volume has reached a very high quantity, but it will gradually start to sell in the later period, and it will be scattered, and there will always be shipments.
Even if it was yesterday, there was still a certain amount of global shipments, but there were not as many as imagined. Maybe he did not have detailed data to show that it was definitely there. In the end, dozens of them were sold. I want to be sure. some.
However, there are vaguely shipments, and Tianyun Technology must have stocks here, so there must be stocks, but I don’t know whether the stocks are more or less.
“It must be in stock. We can’t wait for consumers to place an order, then produce it, and finally ship it. This is unrealistic.”
An Xuan smiled bitterly. There is a common common sense involved here, and it is also the biggest problem in many businesses. It is nothing but inventory. Sometimes many companies don’t know how crazy they are driven by this inventory, Tian Yun The same is true for technology companies. They also have inventory, but because the products are easy to sell and they are well controlled, they are not that bad: “As of the day before yesterday, the company’s logistics department took an inventory and the inventory was 50,000. It seems to be a lot, but compared to the shipments of the previous few days, it is really not a lot. After all, there are hundreds to thousands of shipments a day. It is completely understandable that there is such an inventory.”
“Then the question now comes, is Tianyun Air1 still on the shelf or off the shelf?”
An Ran asked again. Although there are differences in how to choose, and it is a common sense question, he went on to say: “If you choose to lower the price and continue to sell, there are two problems involved. One of the problems is How far is the price reduction good? This requires the market department to investigate, and then come up with a piece of data, and then re-price the price~”. ”
“And there is another problem involved here, and that is that the pricing obtained after the investigation is in line with the needs of consumers. It is true. Is it in the interests of our Tianyun Technology? This is also a problem that needs to be considered. If not If it fits one of the parties, then my suggestion is to remove the Tianyun Air1 directly, but if it is removed, the inventory needs to be cleared within this period of time.”
“The inventory of 50,000 units is still not a big problem. It is only in May. When the Tianyun Air2 is released, there are still more than two months left. It takes such a long time to clear the inventory. There is no problem at all. , Even I expect that 50,000 will be cleaned up in a month and a half, but if all of these stocks are cleared, there will be a gap period between the official launch of Tianyun Air2. , This issue must be dealt with.”
“The stall may not have much impact, but some stalls have an impact on the company’s reputation. They are all small details. If you put it in a general company, it will not be a problem at all. It can be placed in a large company. For a company that wants to become a more high-end brand, many small details need to be handled well, which is a matter of image.”
“The companies of those big brands strictly control the details. Even the slightest influence is not allowed to appear. We should do this. There are even some companies. In order to avoid product outages, they They don’t care about the inventory. Even when the new product is released, the inventory cannot be cleaned up. In the end, the inventory is scrapped and suffers losses. They all recognize it, because it is such a small detail that it is so mean.”
“If you consider these small details, it is really necessary to keep Tianyun Air1 on the shelf, because if you continue to be on the shelf, you don’t need to think about these things and will not have any impact.”
An Ran sighed and said.
It’s so mean that it’s a little bit sharp. Is it really necessary to do so?
But here, this is absolutely necessary, because the Tianyun brand is really not easy to make.
The current Tianyun can definitely be said to be a top brand. Behind this brand, there are many things, such as the label of high-tech company, which is firmly attached to the entire high-end image. They are all erected.
At this time, it is necessary to continue to maintain, even the smallest details, which may affect the entire brand image, must be as perfect as possible.
It is not easy to build a brand image. It only takes a moment to destroy a brand image.
How long did it take to build the Tianyun brand, and how much did it cost?
To be honest, Tianyun Technology was established in 2012, when it started in 2013, and after that, it released several generations of Bluetooth headsets, until the Tianyun Air series was born. It took a total of three years in the middle. Time is not easy, and only the two brothers know what has been paid.
But it’s not as simple as it seems to the outside world. Perhaps the current Tianyun Technology Co., Ltd. already needs to be looked up to. What everyone sees is the success of Tianyun Technology. What is it like? I am afraid that only the veterans of the company know about the history, and only the two brothers know about the pay.
“.¨ Just let Tianyun Air1 be on the shelf.”
An Xuan made a decision at this time and adopted a flexible method: “You can ask the market department to investigate, and then give a relatively balanced price, and then it depends on the situation. If consumers do not touch The new price is not very helpful to the company’s interests, and the shipment volume is not large. After the listing of Tianyun Air2 (Wang Qian’s), the inventory will be processed similarly and it will be taken off the shelf directly. NS.”
“This is also a good way.”
An Ran pondered for a moment. This method is very good and the application is quite flexible. He agrees: “Yes, let’s do it like this. Next is the pricing of Tianyun Air2. My opinion is to keep the original pricing unchanged. We don’t increase prices. This is also very important. For the next brand, there will only be benefits and no harm. It will give consumers a mentality of gaps.”
“Look, Tianyun Air1 is very powerful, it is an epoch-making product, and the price is very high. This is true. When it was released on the market, many consumers said that. Then strengthen the upgraded Tianyun Air2 with new technology. More powerful technology, but still at the original price, consumers will only say that Tianyun Technology is a conscientious company, which is very important.” An Ran added Gu with a smile.
…….